Value Chain Analysis of the Philippine Native Chicken Industry in Western Visayas Region, Philippines
Authors: Reynold D. Tan, Lovella Mae M. Magluyan
Abstract
The Philippine native chicken industry contributes significantly to the country's food security and economic growth, with Western Visayas as the country's top-producing region. The pandemic in 2020 paralyzed the transportation system, thus affecting the distribution of food and agricultural products. This descriptive study characterizes the native chicken value chain in Western Visayas. In particular, it aims to provide an overview of the current state of the native chicken value chain using the backward tracing approach—tracing backward all the key players from consumers to the input suppliers. This study maps out the supply or value chain, showing the activities and processes involved, key players and their roles, key customers and their product requirements, flow of product, payment, and information, and vertical and horizontal linkages. Results showed that in Western Visayas, native chickens are usually raised in the backyards of rural households, generating an estimated monthly income of PHP 2,122.82 per household. The industry remains fragmented with no standards for weight, size, age, and quality of meat.
Keywords
native chicken, poultry, value chain analysis, Western Visayas, Philippines